The June 16 issue of Forbes has a full-page article about Viaweb on page 122. Internet expert Joe Garber demolishes the conventional wisdom about online commerce:
"Conventional wisdom has it that selling your wares on the Internet is an expensive proposition. Wrong...
Enter a two-year-old Cambridge, Mass-based startup called Viaweb. Its proposition: We'll give you all the software you need to create a Web store, lease you virtual mall space and handle all of the housekeeping, including order taking and report generation. The fee for this service: $100 a month for a small shop, $300 a month for a large one.
Sound too good to be true? That's what I thought when, a few months ago, I first came across the company..."